Marketing

The below is an auction for Sesame Street socks from Kmart (I'm linking to show the photo).

http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=3174193290&ssPageName=ADME:B:SS:US:1

Notice one pair has Elmo. One pair has Zoe. The other 4 pair are blank. Why buy Sesame Street socks that have no characters on them? I know Kmart has the license, but this is silly.
And why would a boy wear Zoe on his socks? (Boys do wear cuffed socks).

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